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Be it an advertisement on TV, radio, the internet, or roadside banners.

Now, everything is influenced by marketing strategies.

Marketing strategies are evolving over time.

From female/male models to now AI-based cats going shopping.

Its marketing is overhauling the promotions and advertisements of today’s products.

How much of marketing is impacted by Gen AI? A lot, is what I can say.

Not just in visualization — but also in AI-based analytics and AI-based bar charts, statistics, logo, to mention a few.

The news channels are not falling behind. Yes, even the news channels use AI and marketing to ensure they get more viewers than their competitors.

Competition is everywhere, whether it’s a tissue paper you buy or a product you sell; surviving this journey matters.

Some say news channels are becoming like never before. Well, it’s survival of the fittest in the new channel future, both in terms of viewership and monetary gain.

They say everything is fair in love and war. However, here, everything is fair in ensuring the boat does not sink.

Therefore, news channels employ various marketing strategies to maintain high ratings and viewership.

Similarly, with radio channels, the RJ, DJ, and all others must use up-to-date voice and content that competes effectively.

What all is affected?

Radio, TV, Politics to some extent, even school teaching, and to many extent, college teaching.

College teaching — Yes, once I heard that a faculty member dressed like a clown to get students’ attention and to get good feedback from students, throughout the semester, she kept doing such things for promotion and good ratings among students. Who does it? Its marketing strategy and she knows she has to outshine others to keep her job, if not through research then through feedback of engagements with students, so she did it.

Imagine that we all know school teachers have to make classroom charts to keep them tidy when children forget to do it.

Coaching centers also need to develop effective marketing skills to be ahead.

YouTube channels we know have to do it.

From the brands of shampoo we buy to the soaps we use, all depend on marketing.

So what is the future of AI for marketing the above and more things in life?

Tell me?

Yes, AI-based cats can sell many products, but how much?

We don’t know how long AI-based cats will sell soaps and shampoos for pets, and humans too.

Here is a future AI advertisement selling “Magic soap” during a TV show commercial break.

Miss Meaooo is cute, isn’t she? Won’t you search online now for the soap used by Miss Meaoo?

So, AI has not yet conquered advertising. But marketing strategies have conquered the world.

Its marketing takes place in schools, colleges, movies, news channels for viewership, brands of cold drinks, cosmetics, car accessories, travel kits, and all kinds of products. It’s all marketing. When you want to buy soap, shampoo, fan, AC, cooler, or curtains, we all look for the best offers, the price we have to pay, and what other brands are offering. Mostly, it’s a choice between top brands and those using better marketing strategies.

People don’t understand that not all marketing is intended to sell products. People take it as an advertisement in an elevator or the lobby region. People do look at the ad, read it on a highway side, and say this is a nice option. It catches people’s mind. The catching of people’s mindsets what is practised at all places now.

So, marketing strategies now are “Catch,” “Catch,” and “Catch the mind.”

Miss Meaoo is can be there in many places, and more AI will be coming in times in many sectors of marketing.

AI is not as involved in all stages of advertising as it is now. However, AI is entering the marketing and advertising segments in many products. In the future, AI will do even more as AI models will save money, and AI advertisements may be more attractive and engaging to people, potentially helping to sell products and services more effectively. Be it AI-based News channels?

How?

As a science fiction thing AI advertising and AI marketing can be self-evolving and self-learning based on feedback.

In coming articles…..

To be continued…

Thanks for reading…

Photo credits: AI